The Best Chinese New Year Advertisement In Malaysia

Hahahahaha...the first first they call is Ah Hoon. Ah Hoon ah, when u get old dunno you will look like her or not? hehehehehehehe

Anyway, this is the best Chinese New Year advertisement in Malaysia so far i saw.
Hope you all enjoy it. It really make me upset when first time i saw this advertisement because i'm very less go back visit my parent.

Superstitions during the New Year period

The following is a list of beliefs that vary according to dialect groups / individuals.

Good luck

• Opening windows and/or doors is considered to bring in the good luck of the new year.
• Switching on the lights for the night is considered good luck to 'scare away' ghosts and spirits of misfortune that may compromise the luck and fortune of the new year.
• Sweets are eaten to ensure the consumer a "sweet" year.
• It is important to have the house completely clean from top to bottom before New Year's Day for good luck in the coming year. (however, as explained below, cleaning the house after New Year's Day is frowned upon)
• Some believe that what happens on the first day of the new year reflects the rest of the year to come. Asians will often gamble at the beginning of the year, hoping to get luck and prosperity.
• Wearing a new pair of slippers that is bought before the new year, because it means to step on the people who gossip about you.
• The night before the new year, bathe yourself in pomelo leaves and some say that you will be healthy for the rest of the new year.

Bad luck

• Buying a pair of shoes is considered bad luck amongst some Chinese. The word "shoes" is a homophone for the word for "rough" in Cantonese, or "evil" in Mandarin.
• Buying a pair of pants is considered bad luck. The word "pants"(kù) is a homophone for the word for "bitter"(kŭ) in Cantonese. (Although some perceive it to be positive, as the word 'pants'(fu) in Cantonese is also a homophone for the word for "wealth".)
• A haircut is considered bad luck. The word "hair" is a homophone for the word for "prosperity". Thus "cutting hair" could be perceived as "cutting away your prosperity" in Cantonese.
• Washing your hair is also considered to be washing away one's own luck (although modern hygienic concerns take precedence over this tradition)
• Sweeping the floor is usually forbidden on the first day, as it will sweep away the good fortune and luck for the new year.
• Talking about death is inappropriate for the first few days of Chinese New Year, as it is considered inauspicious as well.
• Buying books is bad luck because the word for "book" is a homonym to the word "lose".
• Avoid clothes in black and white, as black is a symbol of bad luck, and white is a traditional funeral colour.

Congratulations People/Relative During Chinese New Year

Congratulations and be prosperous

Kung Hei Fat Choi at Lee Theatre Plaza, Hong Kong

simplified Chinese: 恭喜发财; traditional Chinese: 恭喜發財; pinyin: Gōngxǐ fācái; Hokkien Keong hee huat chye (POJ: Kiong-hí hoat-châi); Cantonese: Gung hei faat choi; Hakka: Kung hei fat choi, which loosely translates to "Congratulations and be prosperous". Often mistakenly assumed to be synonymous with "Happy new year", its usage dates back several centuries. While the first two words of this phrase had a much longer historical significance (legend has it that the congratulatory messages were traded for surviving the ravaging beast of Nian, although in practical terms it may also involve surviving the harsh winter conditions), the last two words were added later as ideas of capitalism and consumerism became more significant in Chinese societies around the world. The saying is now commonly heard in English speaking communities for greetings during Chinese New Year in parts of the world where there is a sizable Chinese-speaking community, including overseas Chinese communities that have been resident for several generations, relatively recent immigrants from Greater China, and those who are transit migrants (particularly students).

Traditional Celebration of the Chinese New Year

Chinese New Year

Chinese New Year or Spring Festival (simplified Chinese: 春节; traditional Chinese: 春節; pinyin: Chūnjié), or the Lunar New Year (simplified Chinese: 农历新年; traditional Chinese: 農曆新年; pinyin: Nónglì xīnnián), is the most important of the traditional Chinese holidays. It is an important holiday in East Asia. The festival traditionally begins on the first day of the first lunar month (Chinese: 正月; pinyin: zhēng yuè) in the Chinese calendar and ends on the 15th; this day is called the Lantern festival (simplified Chinese: 元宵节; traditional Chinese: 元宵節; pinyin: yuánxiāojié).

Chinese New Year's Eve is known as Chúxì (除夕). Chu literally means "change" and xi means "Eve".

Celebrated in areas with large populations of ethnic Chinese, Chinese New Year is considered a major holiday for the Chinese and has had a strong influence on the new year celebrations of its geographic neighbours, as well as cultures with whom the Chinese have had extensive interaction. These include Koreans, Mongolians, Nepalese, Bhutanese, Vietnamese, and formerly the Japanese before 1873. In Singapore, Indonesia, Malaysia, the Philippines, Thailand, and other countries with significant Chinese populations, Chinese New Year is also celebrated, largely by overseas Chinese, but it is not part of the traditional culture of these countries.

Of all the traditional Chinese festivals, the new Year was perhaps the most elaborate, colorful, and important. This was a time for the Chinese to congratulate each other and themselves on having passed through another year, a time to finish out the old, and to welcome in the new year. Common expressions heard at this time are: GUONIAN to have made it through the old year, and BAINIAN to congratulate the new year.

Turning Over a New Leaf
The Chinese New year is celebrated on the first day of the First Moon of the lunar calendar. The corresponding date in the solar calendar varies from as early as January 21st to as late as February 19th. Chinese New Year, as the Western new Year, signified turning over a new leaf. Socially, it was a time for family reunions, and for visiting friends and relatives. This holiday, more than any other Chinese holiday, stressed the importance of family ties. The Chinese New year's Eve dinner gathering was among the most important family occasions of the year.

Sweeping of the Grounds
Preparations for the Chinese New Year in old China started well in advance of the New Year's Day. The 20th of the Twelfth Moon was set aside for the annual housecleaning, or the "sweeping of the grounds". Every corner of the house must be swept and cleaned in preparation for the new year. SpringCouplets, written in black ink on large vertical scrolls of red paper, were put on the walls or on the sides of the gate-ways. These couplets, short poems written in Classical Chinese, were expressions of good wishes for the family in the coming year. In addition, symbolic flowers and fruits were used to decorate the house, and colorful new year pictures (NIAN HUA) were placed on the walls (for more descriptions of the symbolism of the flowers and fruits.

Kitchen God
After the house was cleaned it was time to bid farewell to the Kitchen God, or Zaowang. In traditional China, the Kitchen God was regarded as the guardian of the family hearth. He was identified as the inventor of fire, which was necessary for cooking and was also the censor of household morals. By tradition, the Kitchen God left the house on the 23rd of the last month to report to heaven on the behavior of the family. At this time, the family did everything possible to obtain a favorable report from the Kitchen God. On the evening of the 23rd, the family would give the Kitchen God a ritualistic farewell dinner with sweet foods and honey. Some said this was a bribe, others said it sealed his mouth from saying bad thins.

Free from the every-watchful eyes of the Kitchen God, who was supposed to return on the first day of the New Year, the family now prepared for the upcoming celebrations. In old China, stores closed shop on the last two or three days of the year and remained closed for the first week of the New Year. Consequently, families were busy in the last week of the old year stocking up on foods and gifts. Chinese New Year presents are similar in spirit to Christmas presents, although the Chinese tended more often to give food items, such as fruits and tea. The last days of the old year was also the time to settle accumulated. debts.

Family Celebration
On the last day of the old year, everyone was busy either in preparing food for the next two days, or in going to the barbers and getting tidied up for the New Year’s Day. Tradition stipulated that all food be pre-pared before the New Year’s Day, so that all sharp instruments, such as knives and scissors, could be put away to avoid cutting the "luck" of the New Year. The kitchen and well were not to be disturbed on the first day of the Year.

The New Year’s Eve and New Year’s Day celebrations were strickly family affairs. All members of the family would gather for the important family meal on the evening of the New year’s Eve. Even if a family member could not attend, an empty seat would be kept to symbolize that person’s presence at the banquet. At midnight following the banquet, the younger members of the family would bow and pay their respects to their parents and elders.

Lai-See
On New Year’s Day, the children were given Red Lai-See Envelopes , good luck money wrapped in little red envelopes. On New Year’s day, everyone had on new clothes, and would put on his best behavior. It was considered improper to tell a lie, raise one’s voice, use indecent language, or break anything on the first day of the year.

Starting from the second day, people began going out to visit friends and relatives, taking with them gifts and Lai-See for the children. Visitors would be greeted with traditional New year delicacies, such as melon seeds, flowers, fruits, tray of togetherness, and NIANGAO, New Year cakes.

Everybody’s Birthday
The entire first week was a time for socializing and amusement. On the streets, the stores were closed and an air of gaiety prevailed. There were numberous lion dances, acrobats, theatrical shows, and other diversions. Firecrackers, which symbolized driving away evil spirits, were heard throughout the first two weeks of the New year. The Seventh Day of the New Year was called "everybody’s birthday" as everyone was considered one year older as of that date. (In traditional China, individual birthdays were not considered as important as the New Year’s date. Everyone added a year to his age at New Year’s time rather than at his birthday.)

Lantern Festival - 15th Day
The New Year celebrations ended on the 15th of the First Moon with the Lantern Festival. On the evening of that day, people carried lanterns into the streets to take part in a great parade. Young men would highlight the parade with a dragon dance. The dragon was made of bamboo, silk, and paper, and might stretch for more than hundred feet in length. The bobbing and weaving of the dragon was an impressive sight, and formed a fitting finish to the New Year festival.

Chinese New Year Festival as Seen in the United States

The Chinse New Year celebration in San Francisco Chinatown and other Chinese American communitites should not be interpreted as direct transplants of Chinese culture. Due to differences in their social environment and physical limitations, these local celebrations have developed special characteristics of their own. Along with old customs imported directly from China, the Chinatown celebrations also contain adaptations from other cultures in the United States.

Traditional vs Modern
The first point to be noticed in comparing the Chinatown celebrations of today to that described in the preceeding section is that they have been shortened or simplified. Chinese American stores in this country do not close for a week to celebrate, nor is is likely that a Chinese American could take two weeks off from work. Therefore, many of the festivities have been adapted for the evenings or the weekends. This includes the social visits, the family dinners, and even the Chinatown parade, which is always held on a Saturday. In many Chinese American homes, the annual housecleaning is still done at New Year’s time. Spring Couplets can be seen in Chinatwon stores everywhere, but these are now bought from the Chinse Hospital as a fundraising effort - an interesting variation on an old Chinese custom.

In addition to the Spring Couplets, the Chinatown lion dances have also been promoted as a fundraising event for the Chinese Hospital. In the earlier days of Chinatown, lion dances were relatively rare. In the 1920’s, a fundraising program was started whereby lion dancers would go from store to store to dance and wish them luck. In return, storekeepers would give Lai-see packets which were donated to the Chinese Hospital.

Chinatown Festival & Parade
The Chinatown parade is a bend of typical American marching parades and the traditional Lantern Festival. Although the dragon dance is adopted from the Chinese celebration, the rest of the Chinatown parade, including the beauty pageant, floats, and marching bands, was obviously inspired by non-Chinese models. The parade was first started in 1953 by the Chinese Chamber of Commerce and has since attracted thousands of spectators each year.

Family Associations
Some Chinatown festivities also reflect the earlier history of Chinese Americans. Prior to the present generation, the Chinese American community was essentially a bachelor society. Restrictive immigration laws had made it extremely difficult for Chinese families to emigrate to the United States. As a result, most Chinese Americans in the past were not able to hold family dinners at New Years’s time. In place of the family banquets, Chinatown developed a unique tradition of Spring Banquets hosted by the " family associations" in certain Chinese restaurants. These Spring Banquets, originally developed to take the place of family dinners, are still held today, even though Chinatown is no longer a society of single men.

Terminology & Symbolism

Chinese Lunar Calendar: The Chinese calendar will often show the dates of both the Gregorian (Western) calendar and the Chinese Lunar Calendar. The Gregorian dates are printed in Arabic numerals, and the Chinese dates in Chinese numerals. Chinese Lunar Calendar is based on the cycles of the moon, and is constructed in a different fashion than the Western solar calendar.

Family Associations: organized according to family surnames, such as the Wong Family Association, etc., are social clubs or lodges which were first set up in Chinatown to serve the social and personal needs of Chinese workers.

Flowers: Flowers are an important part of the New year decorations. In old China, much use was made of natural products in celebrations as well as in daily life. The two flowers most associated with the New Year are the plum blossom and the water narcissus

Lai-See Envelopes: (Also called Hong-Bao) Money is placed in these envelopes and given to children and young adults at New Year’s time, much in the spirit as Christmas presents. Presents are also often exchanged between families.

Lucky Character: The single word " FOOK ", or fortune, is often displayed in many homes and stores. They are usually written by brush on a diamond-shaped piece of red paper.

Plum Blossoms: stand for courage and hope. The blossoms burst forth at the end of winter on a seemingly lifeless branch. In Chinese art, plum blossoms are associated with the entire season of winter and not just the New Year.

Spring Couplets: Spring couplets are traditionally written with black ink on red paper. They are hung in storefronts in the month before the New Year’s Day, and often stay up for two months. They express best wishes and fortune for the coming year. There is a great variety in the writing of these poetic couplets to fit the situation. A store would generally use couplets hat make references to their line of trade. Couplets that say "Happy New Year" and " Continuing Advancement in Education" are apprpriate for a school.

SweepingOut the Old: Welcoming in the New: Old business from the past year is cleared up

Tangerines, Oranges, Pomelos: Tangerines and oranges are frequently displayed in homes and stores. Tangerines are symbolic of good luck, and oranges are symbolic of wealth. These symbols have developed through a language pun, the word for tangerine having the same sound as "luck" in Chinese, and the word for orange having the same sound as "wealth". Pomelos are large pear-shaped grapefruits.

Tray of Togetherness: Many families keep a tray full of dried fruits, sweets, and candies to welcome guests and relatives who drop by. This tray is called a chuen-hop, or "tray of togetherness". Traditionally, it was made up of eight compartments, each of which was filled with a special food item of significance to the New Year season.

Water Narcissus: Flower that blossoms at New Year’s time. If the white flowers blossom exactly on the day of the New Year, it is believed to indicate good fortune for the ensuing twelve months.

Chinese Zodiac: The rotating cycle of twelve animal signs was a fok method for naming the years in traditional China. The animal signs for one another in an established order, and are repeated every twelve years. 1976 was the Year of the Dragon, 1977 was the year of the Snake.